Confidentiality is a crucial aspect of the M&A process. We typically use mobile phones and personal emails for communication. Any visits to the company are generally scheduled over the weekend or at night when employees aren’t present. People generally dislike uncertainty, so it’s important not to disclose the sale to suppliers, who may question your future, or to customers, who might see it as an opportunity to explore other options. Competitors could use this information against you, and most importantly, you don’t want to reveal your intentions to employees, who may become anxious about their future and seek employment elsewhere.

An experienced M&A advisor understands the importance of confidentiality. They will help you maintain it by managing communication with potential buyers throughout the process, ensuring that both you and your transaction are successful.